# How to turn a smart TV into digital signage with an app > Canonical HTML: https://screenrig.ai/guides/smart-tv-digital-signage To turn a smart TV into digital signage, put the screenRIG Player on it. A TV with Android TV or Google TV installs the Player from Google Play, a TV with a browser opens the Player web app, and any TV with an HDMI port takes a stick that runs the Player. Read the pairing code to your AI agent and the TV plays what you ask for. Updated November 6, 2026. ## Pick the route for your TV | Your TV | The route | Good to know | | --- | --- | --- | | Runs Android TV or Google TV (Sony BRAVIA and many others) | Install the Player from Google Play on the TV | The TV is the player, so you need no stick. See [Sony BRAVIA](https://screenrig.ai/digital-signage/sony-bravia.md) and [Android TV](https://screenrig.ai/digital-signage/android-tv.md). | | Has a browser, such as a smart TV or a commercial display | Open play.screenrig.ai/player in the TV's browser | Keep the page in the foreground and let it store data. A native Player is the most reliable. | | Samsung Smart Signage display or LG webOS Signage panel | Install the native Player on the display | No box behind the screen. See [Samsung Tizen](https://screenrig.ai/digital-signage/samsung-tizen.md) and [LG webOS](https://screenrig.ai/digital-signage/lg-webos.md). | | Has an HDMI port and nothing else | Plug in a stick that runs the Player | A [Fire TV Stick](https://screenrig.ai/fire-tv-stick.md), a [Chromecast with Google TV](https://screenrig.ai/guides/chromecast-with-google-tv-signage.md) or an [onn. 4K Streaming Device](https://screenrig.ai/digital-signage/onn-google-tv.md). | | Has an HDMI port, and you use Apple devices | Plug in an Apple TV | It plays images, video, live streams and ready-made apps, and takes no web pages. See [Apple TV](https://screenrig.ai/digital-signage/apple-tv.md). | You do not need a Fire Stick with a smart TV. A stick is for a TV whose own system cannot install the Player, or for a screen where a native Player is more reliable than the browser. ## 1. Check what your TV runs Look for the TV's operating system under its settings, About or System menu. If it says Android TV or Google TV, use the first route. If it names the maker's own system and has a web browser, use the second. If it has neither, use a stick. The [Player guide](https://screenrig.ai/docs/players.md#native) lists every Player and where to get it. ## 2. Put the Player on it - **Android TV or Google TV.** On the TV, open Google Play, search for screenRIG, install the Player ([Google Play listing](https://play.google.com/store/apps/details?id=ai.screenrig.player)) and open it. The Player runs on Android 9 or later. - **A browser.** Open play.screenrig.ai/player in the TV's browser and keep it in the foreground. Allow the page to store data. A browser that blocks autoplay with sound plays video muted, and the Player's log says so. - **A stick.** Plug it into the TV, set it up, and install the Player from its store. The Player fills the screen with a pairing code. ## 3. Pair it with your agent Give the code to your AI agent. It needs the screenRIG plugin, and [Start](https://screenrig.ai/docs/start.md) installs it with one paste. > **You:** The TV in the lobby shows a code, ABC 234. Pair it, call it Lobby TV, and show today's visitors on it. > > **Agent:** Paired. Lobby TV is welcoming today's visitors now, and I checked a screenshot to be sure. ## 4. Stop the TV switching itself off A TV made for the living room can switch off when nobody uses it, and a sign runs for days with nobody at the remote. TV makers name these settings differently: idle TV standby, sleep timer, auto shut-off, or an energy saver that powers the display down. Turn them off in the TV's own menus. [Sony's Eco page](https://helpguide.sony.net/tv/ggar1/v1/en-142/07-02_14.html) shows what these settings look like on a BRAVIA, and the [Sony BRAVIA page](https://screenrig.ai/digital-signage/sony-bravia.md) lists the menu paths. ## 5. Make it start by itself On Android TV and Google TV, Start on boot is on by default and opens the Player after a power cut, and Home screen brings it back to the front when something else takes the screen. The [kiosk mode guide](https://screenrig.ai/guides/android-tv-kiosk-mode.md) shows both on the remote. Samsung and LG displays open the Player at power-on. ## What a smart TV can show Everything the Player plays: images, video, live streams, web pages and your own apps, plus 200+ ready-made [apps](https://screenrig.ai/apps.md) such as menus, clocks, queues and dashboards. An Apple TV is the exception, because it takes no web pages or custom apps. ## Frequently asked questions ### Can any smart TV be digital signage? Yes, by one of three routes: install the Player on a TV that runs Android TV or Google TV, open the Player web app in a TV with a browser, or plug a stick into any TV with an HDMI port. ### Do I need a media player box with a smart TV? No, not when the TV can install the Player or open it in a browser. A Samsung Smart Signage display or an LG webOS Signage panel needs no box either. A stick or an Apple TV is the choice for a TV that can do neither. ### Will it keep playing with no internet? A native Player downloads your content once and plays it from the device's own storage, so a dropped network does not stop it. The Player guide recommends a native Player for the most reliable playback, so use the browser route only where no native Player fits. ### Do I need a new TV for signage? No. The TV you have can work, by one of the three routes above. If you do buy, Samsung Smart Signage displays and LG webOS Signage panels run the same Player on the display itself. ### What does it cost? The TV or stick is your only cost. screenRIG is free, with unlimited screens. Paid plans add business tools, more people, people to talk to, governance and contract terms. See [pricing](https://screenrig.ai/pricing.md). **Next:** put something on it. [Display a website on a TV 24/7](https://screenrig.ai/guides/website-on-tv-24-7.md) shows what to check before you publish. ## Sources - [screenrig.ai/docs/players](https://screenrig.ai/docs/players) - [screenrig.ai/downloads](https://screenrig.ai/downloads) - [helpguide.sony.net/tv/ggar1/v1/en-142/07-02_14.html](https://helpguide.sony.net/tv/ggar1/v1/en-142/07-02_14.html) ## Related - [Sony BRAVIA Digital Signage on Android TV](https://screenrig.ai/digital-signage/sony-bravia.md): Run digital signage on a Sony BRAVIA with Android TV or Google TV: install the Player from Google Play, stop idle power-off and use Pro mode. No box. - [Android TV Digital Signage App for Google TV](https://screenrig.ai/digital-signage/android-tv.md): Install the screenRIG Android TV digital signage app from Google Play on Google TV, Sony BRAVIA, onn. and Android TV boxes. Your AI agent runs the screen. - [Fire TV Stick Digital Signage: What It Does](https://screenrig.ai/fire-tv-stick.md): A Fire TV Stick adds apps to any HDMI TV. With the screenRIG Player it plays signage: which sticks work, how to set one up and when to use another. - [Android TV Kiosk Mode: Boot to Your Signage App](https://screenrig.ai/guides/android-tv-kiosk-mode.md): Make an Android TV or Google TV start on your signage after a power cut. Three settings, all on the remote. - [Supported Players and Setup](https://screenrig.ai/docs/players.md): Install the screenRIG Player on your screen, pair it with your agent, and compare content types, streams and device controls by platform. ## More guides - [How to Sideload Apps on Google TV and Android TV](https://screenrig.ai/guides/sideload-android-tv-apps.md): Sideload an app on Google TV or Android TV with Downloader and only your remote, after your AI agent checks the app file's fingerprint. - [Fire TV Stick Signage Player: Keep It Reliable](https://screenrig.ai/guides/update-fire-tv-stick-and-clear-cache.md): Keep a Fire TV Stick running as a signage player: update the stick and the Player, clear the cache, and catch a problem before the room sees it. - [Send a Browser Tab to a TV in One Click](https://screenrig.ai/guides/send-a-tab-to-a-tv.md): Send the tab you are looking at to a TV or signage screen in one click with the Chrome or Firefox extension, then click again to stop. - [How to Use a Fire TV Stick for Digital Signage](https://screenrig.ai/guides/use-fire-tv-stick-for-digital-signage.md): Plug in a Fire TV Stick, install the screenRIG Player, pair it with your AI agent and set it to start again after a power cut. Seven steps. - [All guides](https://screenrig.ai/guides.md): Put a sheet, slides, a dashboard, a website or a camera on a TV by asking your AI agent. Each guide shows what to say and what to expect. [Start free](https://screenrig.ai/docs/start.md). screenRIG is free.